Call Her Dilly is a mild hot sauce with a unique pickle flavouring. Taking it's name from the iconic podcast, "Call Her Daddy" this design is fun, playful, and full of personality.
Designed for Lady in Red Hot Sauce, this label plays with a bright colour palette, retro elements, and a twist on pop culture. The name Call Her Dilly is a playful nod to women and modern culture, so the visuals needed to feel feminine, confident, and fun.
I used a script typeface with a pickle illustration replacing the āiā, paired with a bold sans serif for contrast, and added a pickle-slice silhouette to help the label stand out. Since the sauce has such a unique blend and flavour, I wanted the design to feel just as bold and vibrant.
