"Beach Cruiser" is a milkshake IPA best enjoyed on a hot summer day. I wanted to create a label that would best capture that.
Working with Point Brewing Company, I was asked to design a label for one of their summer beers, "Beach Cruiser." The project began with a thorough consultation to understand the brand’s identity and the specific personality of this beer. Point Brewing envisioned a design that captured the carefree, adventurous spirit of a summer day on the beach boardwalk.
