DAENA SCENT MARKETING

DESIGN / ART DIRECTION / PHOTOGRAPHY

Overview + Objective

A catalog design using my own original photography, created for DAENA, a Swiss-based scent marketing company.

With this catalogue design, my goal was to bring scent alive through a visual experience. Using my own original photography, I aimed to communicate the core of what DAENA represents. The layout utilizes white space to draw the readers attention to the imagery, inviting them to imagine how specific scent combinations might smell. This catalogue emphasizes simplicity, minimalism, and functionality. Its design intends to get information out clearly, and precisely through the use of minimal, sans serif typography.