DOUBLE JOINTED EDITORIAL

DESIGN / ART DIRECTION

Overview + Objective

Double Jointed is an editorial concept I designed focusing on the art and culture of the cannabis community. It features images, glass pieces, and artwork from Edie Parker, Summerland, and Yew Yew.

Double Jointed is an editorial that combines style and cannabis culture. This issue explores the artistic side of cannabis by featuring glassware from Edie Parker, Yew Yew, and Summerland. Each brand is showcased in a way that reflects its personality while remaining true to its identity. Edie Parker’s glassware is fun and sophisticated, with food-inspired pieces that feel fresh and bold. The layout uses the pieces in a grid display on a white background, paired with serif and sans-serif typography that fits the brand’s playful yet curated vibe. Yew Yew’s colourful glass pieces feel modern and approachable, crafted as items that could work as both smoking tools and statement pieces for your home. The layouts highlight this balance with bright and exciting elements, mixed with simple visuals and arranging the glass-ware as figures to represent the duality of the pieces. Summerland’s handmade ceramic pieces have an organic and grounded feel. The layouts use warm, earthy tones with a mix of chunky sans-serif and delicate serif fonts to match the natural vibe of the brand.
This issue of Double Jointed is all about showcasing how cannabis can be creative, stylish, and full of personality without losing its roots.